A brand identity for a new local coffee shop with strong values of connection & quality.

Celtic Coffee - Brand Identity

I was thrilled to develop a brand identity and aesthetic for an upcoming West London coffee spot; Celtic Coffee, opening Autumn/Winter 2025. This project is close to my heart as my first full brand design project, and I look forward to working closely with the owners before and after they open their doors!

The owners place value on simplicity and wanted to reference both their own Welsh heritage as well as Japanese design, as the area is home to a large Japanese community. Taking inspiration from minimalist design, Tokyo coffee shop aesthetics, and linear symbols, I have created a brand identity including colour palette, logos, fonts, content mood-boards and packaging designs.